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"For one who has no objective,
nothing is relevant"


Confucius

About us

As an international operating firm we have unique areas of expertise beyond those typically found in domestic markets.

First we are experts at bringing European and New World wines to the main wine markets of Western Europe, i.e. U.K., Germany, Benelux, Scandinavia and Denmark. We have access to decision-making executives at all mayor wine import companies and multiple retailers in these markets.

Second we have a global view. WBG executive management holds long lasting experience with selling quality wines in over 32 countries world wide. We build and partner with international operating wine import and distribution companies that are experienced in brand building.

Finally we combine wine export management expertise with managing a moderate seed fund for start-up business investments. In that way we are able to exploit select opportunities that bridge the gap between a unique selling wine marketing concept and the financial resources to carry out a successful sales & marketing strategy in targeted European markets.