Running an export department is expensive. Especially since sales
results in (new) export markets will not show immediately. Most
of the quality time of export managers is spent on airplanes, hotels
and long lasting meetings.
The most important factor for successfully selling wines is often overseen: visiting the customers and sampling them with the quality so carefully prepared in the winery. WBG philosophy is going back to the basics: to visit customers frequently in order to carry out the winery's mission rather than being tangled up in ever lasting meetings about how sales results should be obtained. We work shoulder to shoulder with the sales reps of the importers of our partners and inform our partners on a weekly or monthly basis about the developments of their sales in each of the targeted European markets.